Personal Training · Del Mar, San Diego · Online Worldwide

For Those Who
Want More.

Personal Trainer Del Mar San Diego - Avarice Fitness

Most people spend years in the gym and never get the body they actually want. Not because they didn't work hard enough. Because nobody showed them how to do it right. That's what we fix.

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Why Most
Training
Doesn't Work

The problem usually isn't effort. Most people who come to Avarice have been showing up consistently for months or years. The issue is they've been running the wrong playbook.

01
The Weight That Won't Move

You've lost weight before. Maybe more than once. It comes back, you start over, and after a while the whole thing starts to feel pointless. That cycle has nothing to do with your character. It has everything to do with your programming and nutrition strategy.

02
Training Around Injuries

Something always hurts. Your shoulder, your knee, your lower back. You modify, you compensate, you avoid whole movement patterns — and your results reflect it. Smart programming accounts for all of this. You can still build something elite while training around what's broken.

03
Going Through the Motions

You show up. You do the work. Three, four, five days a week. And your body looks the same as it did six months ago. At some point consistency stops being the answer — because consistency with the wrong program just means you're consistently not making progress. Something in the approach has to change.

04
You Want to Actually Look the Part

There's a difference between being fit and having a physique that actually turns heads. You know what that looks like. You've seen it. And you know you're not there yet. Getting there requires a level of precision in training and nutrition that most general fitness programs were never designed to deliver. That's exactly what this is designed for.

Book a
Free Call

30 minutes. You tell me where you are and what you've tried. I'll tell you what's actually going to work. No packages mentioned, no pressure to sign up for anything.

In-person · Del Mar, CA   |   Online · Worldwide

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From Call
to Results

The process is straightforward. The work is not — but that's the point.

01
We Talk First

Book a free 30-minute call. You walk me through where you are, what you've tried, and what you actually want. I'll tell you honestly whether I can help and what that would look like.

02
Your Program Gets Built

If we're a good fit, you get a training and nutrition plan built specifically for you — your body, your schedule, your equipment, your goal. Nothing generic about it.

03
You Execute, I Adjust

Weekly check-ins keep the program sharp. As you progress, the program evolves with you. You always know exactly what to do and why — no guesswork, no wasted sessions.

Online or
In-Person

I coach clients in Del Mar and remotely. Both start the same way — a free call to figure out if it makes sense.

01
Online Coaching

You get a fully custom training and nutrition program, weekly check-ins, and direct access to your coach. Designed to fit around your actual life — not the other way around.

  • Fully custom training program
  • Nutrition guidance and tracking
  • Weekly check-ins and adjustments
  • Direct coach messaging
  • Video form review
Book Free Consult
03
Free Programs

Six free programs you can download right now. A good way to see how we program before you commit to anything. No email wall, no pitch afterward.

  • 6 free programs available now
  • Bench Blitz, Fat Incinerator
  • Squat Depth Protocol
  • Core Armored, Grip & Rip
  • Instant download, no waiting
Get Free Programs

What Clients Say

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Book the
Free Call

If you've been thinking about it, this is the step. Thirty minutes, no sales pitch, and you'll walk away knowing exactly what your next move should be — whether that's working with me or not.

Personal Trainer · Del Mar, CA · Online Coaching Worldwide

Book Your Free Consult
Jon Fong
Founder & Head Coach · Avarice Fitness · Del Mar, California

10 years coaching. Background in strength training, bodybuilding, functional fitness, and Olympic weightlifting. Competed on stage at 32. I started Avarice because I got tired of watching people work incredibly hard with nothing to show for it — usually because the program was wrong, not the person.

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AVARICE