Avarice Fitness Personal trainer in Del Mar and San Diego. Online and in-person coaching specializing in fat loss, muscle building, and elite physique development. Book a free consultation. Del Mar CA 92014 US $$ Mo-Su 06:00-20:00 Del Mar, La Jolla, Solana Beach, Carmel Valley, San Diego Personal Training, Online Coaching, Fat Loss, Muscle Building, Physique Development
Personal Training · Del Mar, San Diego · Online Worldwide

You Want
More.

Not just fit. Undeniable. The physique that turns heads, the strength that doesn't quit, the discipline that carries into everything else. That version of you exists. It just needs the right system to get there.

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You're Not
Failing.
You're Unsupported.

The gym isn't the hard part. Showing up isn't the hard part. Not knowing if any of it is actually working — that's what breaks people. Here's what we fix.

01
The Weight That Won't Move

You've been here before. You lose 10 lbs, it comes back. The last 15 feels impossible no matter how clean you eat or how often you train. It's not a willpower problem. You're missing the structure that makes fat loss stick permanently.

02
Scared to Push Hard

You've been hurt before. Or you're watching your body break down and wondering if training is even sustainable long-term. You shouldn't have to choose between results and staying healthy. The right program gives you both.

03
Consistent. Zero Results.

You show up. Every week. And your body hasn't changed in months. That's not a discipline failure — that's a program failure. Consistency without direction is just expensive cardio. You need a system that's actually built for your body.

04
You Want to Look Elite

Not "in shape." Not "healthy." You want the physique that commands a room. The kind people notice and ask about. That's not vanity — that's a standard. And it's completely achievable. Most people just never find someone willing to take them there.

Start With
A Free Call

30 minutes. We talk about exactly where you are, where you want to be, and what it will actually take. No packages pushed. No pressure. Just an honest conversation.

In-person · Del Mar, CA   |   Online · Worldwide

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Simple.
Proven. Yours.

No complicated onboarding. No generic programs. Three steps and you're training with a system built specifically around you.

01
Book the Free Call

30 minutes on Calendly. We assess where you are, what's not working, and whether we're a good fit. No obligation. Real talk only.

02
Get Your Program

A custom training and nutrition plan built around your body, your schedule, and your goals. Not a template. Not a cookie-cutter split. Yours.

03
Execute & Evolve

Weekly check-ins, program adjustments, and ongoing accountability. The plan adapts as you progress. You're never guessing what to do next.

Choose Your
Path

Every client starts with a free consult. We find the right fit together — whether that's in-person in Del Mar or online from anywhere in the world.

01
Online Coaching

Custom programming and nutrition strategy delivered anywhere in the world. Built around your schedule. Adjusted every week based on your results.

  • Fully custom training program
  • Nutrition guidance and tracking
  • Weekly check-ins and adjustments
  • Direct coach messaging
  • Video form review
Book Free Consult
03
Free Programs

Not ready to commit? Start with a free program and experience the Avarice standard before spending a dollar. Six programs, instant PDF download.

  • 6 free programs available now
  • Bench Blitz, Fat Incinerator
  • Squat Depth Protocol
  • Core Armored, Grip & Rip
  • Instant download, no waiting
Get Free Programs

What Clients Say

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The Version
Of You That
Wants More
Is Waiting.

Book your free consult. No pitch, no pressure. Just 30 minutes to find out exactly what it takes to get where you want to go.

Personal Trainer · Del Mar, CA · Online Coaching Worldwide

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Jon Fong
Founder & Head Coach · Avarice Fitness · Del Mar, California

10 years of experience in strength training, bodybuilding, functional fitness, and Olympic weightlifting. Competed on stage at 32. Built a coaching practice around the belief that elite physiques aren't reserved for genetics or youth — they're built through intelligent programming and real accountability.

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AVARICE