AvariceFitness
You don't just want to be fit. You want to be undeniable. Elite physiques aren't built on motivation — they're built on a system. This is yours.
You've Tried.
Now Try Different.
Most people aren't failing because they lack discipline. They're failing because they don't have the right system. Here's what we fix.
You've lost weight before but it always comes back. The scale won't budge. You're doing "everything right" — or so you think. Nutrition periodization and intelligent training change the equation entirely.
You've been injured before, or you're scared of it. So you hold back and plateau. Smart programming means pushing hard without breaking down — strength built to last.
You show up consistently but your body hasn't changed in months. Consistency without direction is just spinning wheels. You need a program built for your body, your goals, your life.
You're not trying to just "get in shape." You want to look elite. Turn heads. Feel unstoppable at every age. That level requires a standard most programs never come close to touching.
Start With a
Free Consult
30 minutes. We talk about where you are, where you want to be, and exactly what it will take to get there. No packages pushed. No pressure.
In-person Del Mar, CA · Online Worldwide · Zero Obligation
Book Your Free ConsultI've Been
Every Version
Of You.
"I went from scrawny, to built, to overweight, to stepping on stage at 5% body fat — at 32. I know every version of this journey because I've lived it."
I started as a skinny kid with no muscle and no idea what I was doing. Built a solid physique, then life happened — stress, bad habits — and I ended up at 215 lbs and 25-28% body fat.
I didn't accept it. I built a system. Six months later I was at 185 lbs, competing on stage at 5% body fat. Now I'm in the best shape of my life at 32 — and I get comments and looks every time I walk into a room.
I know what it's like to start from nothing. I know what it's like to fall off completely. And I know exactly what it takes to build an elite physique from wherever you are right now.
Jon Fong — Founder & Head Coach · Del Mar, CA
10 years experience · Strength training · Bodybuilding · Functional fitness · Olympic weightlifting
Choose Your
Path
Every client starts with a free consult. We figure out what fits — in-person in Del Mar or online from anywhere in the world.
Custom programming, nutrition strategy, and weekly check-ins — built around your schedule, delivered anywhere in the world.
- Fully customized training program
- Nutrition guidance and strategy
- Weekly check-ins and adjustments
- Direct coach messaging access
- Video form review
Train 1-on-1 with Jon in Del Mar, San Diego. Hands-on coaching, real-time correction, and the accountability that actually changes everything.
- 1-on-1 sessions in Del Mar, CA
- Real-time form correction
- Custom session programming
- Nutrition coaching included
- Flexible scheduling
Not ready to commit? Start with a free program and experience the Avarice standard before investing a dollar.
- 6 free programs available now
- Bench Blitz — 6 weeks
- Fat Incinerator — 21 days
- Squat Depth, Core Armored
- Instant PDF download
Book Your
Free Consult
30 minutes. Zero obligation. An honest conversation about what it actually takes to build the physique you want — at any age.
Personal Trainer · Del Mar, San Diego · Online Worldwide
Book Your Free Consult